Hello, I’m Robbin de Waij, a Dutchie based in Kempten with over 14 years of building brands that move.
ABOUT
I work at the intersection of advertising, brand strategy, product and content. I turn positioning into creative systems that drive sustainable growth, from the first strategic framework to the funnel and the content that fills it.
What I do
I develop strategic frameworks that give teams sharp positioning to build on, design creative ecosystems and funnels that guide people from first impression to conversion, and shape content strategies that scale through modern workflows. More and more, I bring that approach to B2B SaaS brands.
With a global track record, I’ve worked between Amsterdam, Antwerp and Kempten, both for ad agencies and on the client side, serving local and global brands. Along the way I created the first digital condom, a QR crown that sped up payments on Dutch King’s Day, and put shots of sunscreen on the summer menus of Dutch hospitality to fight skin cancer.
Kempten puts the Alps on my doorstep. When I’m not working, I’m climbing, summiting a peak, out on my gravel bike, or working on the next SportTech idea.
EXPERIENCE
CURRENTLY
Head of Marketing & Growth in SportTech at CONTEMPLAS and founder of Off The Rock.
PREVIOUSLY
Previously 4 years in Amsterdam as a Creative Director at Natwerk Creative Agency.
VIEW LINKEDIN
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BRANDS
Netflix
Amazon
Danone
Mazda
Ford
Kia
Nespresso
Samsonite
American Express
Unicef
Achmea Zilveren Kruis
Ace & Tate
Redefine Meat
Johnnie Walker
Kentucky Fried Chicken
Telenet
Visma
Tikkie
Budget Thuis
VU Medisch Centre
BNN/Vara
Rabobank
Dirk
University of Antwerp
PRESS
Zilveren Kruis // Shots of Suncreen
Zilveren Kruis // Shots of Suncreen
Telenet // Digital Condom
Telenet // Digital Condom
Danone // Taste Tunes
Mazda // Drive Thru Motor Show
Ace & Tate // No skills required
BNN/Vara // Born to be BNN
AWARDS
Bronze // Effie Awards 2025
Behavior Short // Zilveren Kruis: Shots of Suncreen
Bronze // ADCN Lamp 2025
Next, Impact // Zilveren Kruis: Shots of Suncreen
2x San Accent 2025
Smart idea, Finance // Zilveren Kruis: Shots of Suncreen
Bronze // Best of Activation Awards 2021
PR, Events, Live shows, Festivals // Mazda: Drive Thru Motor Show
Bronze // Creative Belgium Awards 2021
Product Launch/Relaunch/Trail campaigns // Danone: Taste Tunes
Bronze // Best of Activation Awards 2021
Digital Communications // Danone: Taste Tunes
Grand Prix // Epica Awards 2021
Digital // Telenet: Digital Condom
2x gold // Epica Awards 2021
Mobile Campaigns, Apps & Games // Telenet: Digital Condom
Gold, Silver, Bronze // Best of Activation Awards 2021
Digital Communications, Innovative Idea, Creative Excellence // Telenet: Digital Condom
Gold, Silver, Bronze // Clio Awards 2020
PR, Digital/Mobile, Social Media // Telenet: Digital Condom
Mobile Award, 2x Silver // Eurobest 2020
Mobile, Brand Experience & Activation, PR // Telenet: Digital Condom
Gold, 4x Silver, 3x Bronze // Creative Belgium Awards 2020
Brand Experience, Digital, Direct, Innovative, PR // Telenet: Digital Condom
Nomination, San Accent 2013
Non-Profit & Overheid // BNN: Born to be BNN
Nomination, San Accent 2013
Vrije Tijd // BNN: Born to be BNN